A private Life is to be preferred; the Honor and Gain of publick Posts, bearing no proportion with the Comfort of it
~ William Penn (October 14, 1644 - July 30, 1718)
Create motivational tension in smokers -- making them feel dissatisfied with being smokers, rather than just believing that smoking is bad for them. Populate the world of the smoker with triggers to action, to get those people who are on the cusp to take action. And be ready with immediate treatment for smokers who have just stopped, as well as (for) those who planned their quit attempt in advance.