What's being bought is the PR value, and the marketing value.
Billy Connelly in Wikipedia
It has been a rocky road at times. But the rewards, I think looking back, far outweigh the negatives.
Another flaw in the human character is that everybody wants to build and nobody wants to do maintenance.
Kurt Vonnegut, Jr.
(November 11, 1922 - )
One writes to make a home for oneself, on paper, in time and in others' minds.