The most beautiful things in the world cannot be seen or even touched, they must be felt with the heart
~ Helen Keller (June 27, 1880 - June 01, 1968)
From bumper-to-bumper, under the hood and from the inside out the new Tundra is a true American truck that will set a new benchmark in the full-size truck segment. It will be aimed at the 'True Trucker,' the true opinion leaders among full-size owners. True Truckers are highly credible because they use, punish, and demand the most out of the pickups they buy.