I think there is a world market for maybe five computers.
Thomas J. Watson, Sr.
Advertising isn't a science. It's persuasion. And persuasion is an art.
(August 13, 1911 - October 02, 1982)
What you say in advertising is more important than how you say it.
(June 23, 1911 - July 21, 1999)
The more informative your advertising, the more persuasive it will be.
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
If you want a guarantee, buy a toaster.
(May 31, 1930 - )
And the barbarous people shewed us no little kindness: for they kindled a fire, and received us every one, because of the present rain, and because of the cold.
Those who do not want to imitate anything, produce nothing.