David Ogilvy (June 23, 1911 - July 21, 1999)
David Ogilvy in Wikipedia
The best ideas come as jokes. Make your thinking as funny as possible.
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
If it doesn't sell, it isn't creative.
Obviously, Juan came into camp in great shape. He was hitting around .350 or .360 with Memphis. And he's played defense well. He did everything we asked him to do.
Nothing that you have not given away will ever be really yours.
(November 29, 1898 - November 22, 1963)
There's less violence in the world when people are using Hula-Hoops.