David Ogilvy (June 23, 1911 - July 21, 1999)
David Ogilvy in Wikipedia
The best ideas come as jokes. Make your thinking as funny as possible.
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
If it doesn't sell, it isn't creative.
That's a big spot there. You really need a big hit from one of our veteran hitters.
This is a small community. We all should work together, regardless of what our personal agendas are, and unfortunately that's not been the case. We're fighting against ourselves.
Racism isn't born, folks, it's taught. I have a two-year-old son. You know what he hates? Naps! End of list.