David Ogilvy (June 23, 1911 - July 21, 1999)
David Ogilvy in Wikipedia
The best ideas come as jokes. Make your thinking as funny as possible.
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
If it doesn't sell, it isn't creative.
You can basically have a metal detector that's the size of a badge or a gas detector that's a little larger than the button on your shirt.
They came out and pressed us and generally teams that press us allow to get ourselves going. And this was their third game in five days so it made it very difficult for them to stay with us.
Look at me, with my pretty bracelet and tiara... I'm a f****n' princess!