David Ogilvy (June 23, 1911 - July 21, 1999)
David Ogilvy in Wikipedia
The best ideas come as jokes. Make your thinking as funny as possible.
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
If it doesn't sell, it isn't creative.
It was my first scene. My first day. We could have started with me drinking a beer, something a little less than having Barbies touching each other. But they started with that.
The journey of change doesn’t begin when you intend, it begins when you move.
Life is 10% of what happens to me and 90% of how I react to it.