David Ogilvy (June 23, 1911 - July 21, 1999)
David Ogilvy in Wikipedia
The best ideas come as jokes. Make your thinking as funny as possible.
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
If it doesn't sell, it isn't creative.
Every reign must submit to a greater reign.
They're going to continue the checkpoints every week. Anything is possible, but those dam counts would have to go up.
While women weep, as they do now, I'll fight; while children go hungry, as they do now I'll fight; while men go to prison, in and out, in and out, as they do now, I'll fight; while there is a drunkard left, while there is a poor lost girl upon the streets, while there remains one dark soul without the light of God, I'll fight, I'll fight to the very end!