David Ogilvy (June 23, 1911 - July 21, 1999)
David Ogilvy in Wikipedia
The best ideas come as jokes. Make your thinking as funny as possible.
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
If it doesn't sell, it isn't creative.
The only routine with me is no routine at all.
Jacqueline Kennedy Onassis
(June 28, 1929 - May 19, 1994)
Weapons are like money; no one knows the meaning of enough.
(August 25, 1949 - )
It is not in doing what you like, but in liking what you do that is the secret of happiness
James Matthew Barrie