I think the shift has started.
A total price in the low $20,000 range, I think, opens the door to the mass market.
You don't buy a pink elephant sculpture just because it's on sale.
The premium was over $5000 for the hybrid version. It was too expensive. The magic number appears to be $2000.
This month, compact cars and compact SUVs are selling particularly well, while sales of trucks, luxury cars and large cars are suffering. That, along with the seasonal dip, accounts for the domestics' substantial decline in unit sales from December to January.
We have, in fact, two kinds of morality side by side; one which we preach but do not practice, and another which we practice but seldom preach.
(May 18, 1872 - February 02, 1970)
Anyone that was there would say we gave them a run for their money. We're not daunted at all.
Coffee and love are best when they are hot