Quotes on Vengeance1-4 Quotations of 4
It has been found that the less an advertisement looks like an advertisement, and the more it looks like an editorial, the more readers stop, look and read. Therefore, study the graphics used by editors and imitate them. Study the graphics used in advertisements, and avoid them.
~ David Ogilvy (June 23, 1911 - July 21, 1999)